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Open Innovation
As in the first season, no theoretical demos, no ivory‑tower innovation; every collaboration starts from a clearly identified business need, backed by a committed, motivated team and a very real testing ground.
Once again this year, France Télévisions teams are exploring a wide range of experiments with varied contexts and ambitions, following an innovation approach: test, refine, measure… and roll out if the solution has been proven and validated by users! Here’s a round-up of the innovations from the second season of our acceleration programme.
Securing and simplifying content distribution of France tv distribution with NSeven
Distribution and catalogue monetisation are strategic priorities for the Group. Gaining tighter control over how works circulate and enhancing their value in a competitive ecosystem was a key objective for the France tv distribution teams. NSeven, a start-up that uses blockchain to secure and streamline exchanges between rightsholders and distributors, set out to address this challenge.
Very quickly, both parties found the right rhythm so the collaboration would be more than a simple PoC (proof of concept). The business teams precisely defined their needs, focusing on AVOD (advertising-funded) and TVOD (pay-per-view) models, and NSeven rapidly evolved its solution to meet France tv distribution’s expectations.
Features were adapted, and both traceability and transaction security were improved. In short, the experiment led to the creation of a tool tailored to real‑world use.
Boosting audience engagement with INRO
How can we increase interactivity with our audiences on social media? That’s the question explored by INROwith the Social Media and CRM teams within the Digital Department of France Télévisions. The pitch? Test personalised journeys between social platforms, france.tv and the newsletter, using automated replies to better understand viewers’ expectations and deepen interaction.
Three objectives guided this PoC:
- Better orchestrate communications
- Automate message sends
- Refine message personalisation
The first testing ground was the Hayao Miyazaki season via the France tv cinéma account. This initial PoC yielded valuable insights, helping us better understand user expectations and adapt both messaging and conversion mechanisms accordingly. In the coming weeks, two further experiments will be run on flagship France Télévisions programmes.
Enhancing the learning experience with MathLive on Lumni
As the French public broadcaster’s digital education platform, Lumni is committed to supporting pupils and teachers in the challenges they face every day. That’s why the platform’s editorial, product and engineering teams wanted to offer users a new pedagogical approach to meet the growing need to maintain national standards in mathematics, by increasing the interactivity of the modules on offer.
To deliver on this goal, the Lumni and Projector teams chose to partner with MathLive. This start‑up designs quizzes that go beyond simple right-or-wrong marking: each answer becomes a teaching moment, with an explanation of the reasoning to aid understanding and deep learning.
The PoC quickly proved successful: since January 2025, pupils in “troisième” (Year 10 equivalent) have been able to try this new approach — and they seem to like it. More than 32,000 have tested these quizzes, accounting for 28% of visitors to the Year 10–level quiz pages. Buoyed by this strong uptake, which confirms the solution’s relevance and appeal, the Lumni teams decided to extend the project beyond its initial scope. Together with MathLive, they are currently integrating quizzes for pupils in “seconde” (Year 11), and will continue rolling them out over the coming weeks for “première” (Year 12) and “terminale” (Year 13).
This second season of Projector has reinforced a core belief within our teams: to evolve France Télévisions’ services in a concrete, measurable and lasting way, innovation only makes sense when it starts with users and real‑world needs.
Securing distribution, reinventing our connection with audiences, modernising learning — these are just some of the challenges we’ve been able to meet thanks to close collaboration and iterative work between our in‑house experts and agile entrepreneurs
To keep up with Projector’s latest activity, visit our LinkedIn page.
