Projector: Spotlight on Season One

The idea is simple: start from the needs expressed by the Group’s teams and work with selected startups to explore concrete solutions that can be quickly put into practice.

Building a proven innovation dynamic

Since its launch, Projector has helped create an ongoing dialogue between France Télévisions teams and startups. So far, 68 use cases have been identified across around a dozen departments and subsidiaries, all aligned with the Group’s four strategic priorities.
 

In its first season alone, Projector enabled two experiments to be carried out in just six months:

• Automated clipping: as news consumption continues to shift towards social platforms and short-form formats, France Télévisions is strengthening its ability to deliver content where audiences are, while keeping pace with the speed of the news cycle.
• Video encoding to reduce file sizes: beyond the operational benefits, this solution also helps lower our carbon footprint. Like all audiovisual organisations, video workflows are a major contributor to environmental impact.

To give each experiment the best chance of success, the Projector team worked side by side with France Télévisions teams and startup partners at every stage—from defining the initial needs to adapting the solution during testing and measuring its real-world impact. Tailored support designed to keep things moving in the right direction.

Season Two: opening up new possibilities

For this second season, the mission remains the same, with three new areas of experimentation:

• Marketing automation with startup Inro: helping teams better coordinate communications, automate distribution, and refine message personalisation, particularly on Instagram.
• Smarter content use with startup Nseven: making it easier to find, transform and reuse content, speeding up editorial production and unlocking new internal uses.
• Interactive quizzes as an extension of the Lumni platform with startup Matchlive: offering younger audiences more engaging and interactive maths quizzes, complete with corrections and explanations to help them better understand key concepts.

At the same time, Projector is exploring new opportunities with several teams, particularly around video feed management and production support.These initiatives will be explored further through new workshops and experimentation in the coming weeks, alongside our teams and startup partners.

Open to all departments across the Group, this initiative is designed to be part of a long-term effort to keep evolving our practices, our offerings and our programmes—and to firmly anchor France Télévisions in the audiovisual landscape of tomorrow.

To keep up with Projector’s latest activity, visit our LinkedIn page.