In line with its commitment to pushing the boundaries of innovation in the media field, the Innovation Department of France Télévisions, in collaboration with the French Tennis Federation (FFT), presented its 2024 edition of RGLAB on the theme of "Tennis and Spatial Computing," featuring mixed reality, 3D, virtual production, and artificial intelligence.

To support the release of its new series, France Télévisions is launching a free 3D game available on smartphones, tablets and PCs. A 360° immersive experience not to be missed!

How to reach new audiences? How can we make our audiences discover the DNA of France Télévisions and make them want to join the adventure? How to show France Televisions in a modern, unique and differentiating way?