The automatic semantics of images

In the age of generative AI, doubt creeps into everything we see, believe, and share. The result? Competing narratives, a fractured reality, a common language coming apart — and a new reflex we all need to learn: assuming that any image is false until proven otherwise. We’re no longer just in the post-truth era, where feelings outweigh facts. Welcome to Post-Reality!

According to the Digital News Report 2025 from the Reuters Institute, 58% of people worldwide doubt their ability to tell truth from falsehood online when it comes to news — a figure that has been steadily rising since 2022. In the face of this content explosion, does reality still stand a chance?

Every year at Roland-Garros, France’s leading media group presents the RGLab — a space for discovering technological innovations. It’s the result of a long-term vision and sustained effort by France Télévisions’ Digital Innovation Department.