blaEveryone knows it: it is now essential for a company to communicate effectively with its audience on different media and in different formats.

France Télévisions was awarded two prizes, recognizing both the dynamism of its business with start-ups, as well as the project developed with the start-up Newsbridge around facial recognition and automatic content indexing. These two awards were presented during MediaRoad, on September 15, 2019, at the IBC (Media, Entertainment and Technology Exhibition) in Amsterdam.

Tour de France 2019: france.tv offers you the possibility to manage and create your own images of your Tour. Thanks to a simple switch, follow the riders from the angle that interests you.

Advertising is necessary to balance the budget of a media company but, for France Télévisions, the user must not be taken hostage and therefore be forced to spend long minutes on advertising which can distract him from a viewing or make him desperate, sometimes to the point of disgust.

These solutions, which contribute to the transformation of the company, can impact our video editing activities, but also advertising offers, training, production or distribution of content, including audio, communication, etc.

Adapting platforms to new technologies and audience expectations, developing a digital culture in the company, drawing inspiration in particular from the working methods of start-ups - open, agile, participative -, disseminating innovation throughout the company, these are just some of the reasons why the media have a vested interest in partnering with start-ups.

We are all terribly curious to know the background of a successful start-up. How did a young French start-up succeed in playing at the international level and, above all, how was France Télévisions able to help it do so?

Francetv sport highlights its video stories published on Instagram by making them available directly on its site dedicated to Roland-Garros.

France Télévisions, france.tv studio (ex MFP) et la start-up TheFictionLab ont récemment mené une première expérimentation autour du feuilleton quotidien de France 2, Un si grand soleil.

France Télévisions is committed to helping start-ups and innovative SMEs to give them the keys to understanding public markets through video tutorials.

At the request of the Information department, the Innovation and Prospective department and the MediaLab designed and implemented an internal startup booster, with the help of Cap Digital and in a partnership with the start-up Newsbridge.