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Immersive and Interactivity as Learning Tool
The heatwave that struck the country and the capital did nothing to dampen visitors' enthusiasm—far from it! Crowds turned out to discover and test the experiments featured at the France Télévisions and Lumni(the Group’s educational platform) pavilion.
This is great! It reminds me of when I went with my class to the Somme battlefield!
5th grader
The showcase was designed as an immersive journey starting with Champs de bataille (Battlefields), a VR film directed by François Vautier, produced by Daprod, and co-produced by France Télévisions' immersive programming unit. With headsets on, young visitors were transported into the heart of history—specifically into the shoes of a "Poilu" (French soldier) caught on the Verdun battlefield in 1916. For about twenty minutes, users followed Julien, a 20-year-old phone operator dispatched to a trench to repair a command post line. The experience offers a different perspective on the war, captured from the inside, as close as possible to those who lived through it.
Back in 2026, the young testers were invited to continue their exploration with La Première Guerre mondiale racontée autrement(The First World War Told Differently). Presented by Lumni and developed specifically for VivaTech, this experience is an interactive game prototype designed to both, test and build knowledge. The teams leveraged Lumni’s educational resources, adapting and gamifying them to help young audiences easily grasp this historical period and better retain its key events. Countless students, from late primary to final-year high school, tried their hand at it with ease, success, and genuine enjoyment.
Through interactive maps explaining the global dimensions of the conflict, memory games exploring territorial transformations, and content focused on the daily lives of soldiers at the front and women working in wartime factories, the experience offers multiple entry points and formats tailored to different learning styles and interests.
Innovation in Service of Content and Public Value
The Lumni pavilion at VivaTech is a tangible illustration of France Télévisions' commitments and public service mission. The deliberate choice to target a young audience with an educational approach, at an event that had just hosted tech’s biggest global players over the previous days, is highly symbolic. Through Lumni, the Group is actively supporting students and educators in their daily challenges by offering an innovative approach to modernizing knowledge sharing.
The use of technology and AI in these prototypes follows a strictly experimental approach, entirely serving the editorial vision and ensuring the audience fully grasps the subjects.
Given the feedback gathered from children and teenagers, these experiences and PoCs (proof of concept) look incredibly promising and will undoubtedly inspire our teams to imagine new services and products.
