In 2016, “post-truth” was named Word of the Year by the Oxford Dictionary. The term describes a world in which emotion matters more than information. Less than ten years later, have we once again entered a new era - the era of post-reality?

In the age of generative AI, doubt creeps into everything we see, believe, and share. The result? Competing narratives, a fractured reality, a common language coming apart — and a new reflex we all need to learn: assuming that any image is false until proven otherwise. We’re no longer just in the post-truth era, where feelings outweigh facts. Welcome to Post-Reality!

According to the Digital News Report 2025 from the Reuters Institute, 58% of people worldwide doubt their ability to tell truth from falsehood online when it comes to news — a figure that has been steadily rising since 2022. In the face of this content explosion, does reality still stand a chance?

In addition to fashion influencers, more and more news influencers are appearing on YouTube, TikTok and Instagram, and they are challenging the very definition of journalism. Do you need a press card to report the news? How can you be an 'independent' journalist on these platforms? Where are the female news influencers? 

Just over a year ago, global tech giants, led by Mark Zuckerberg before quietly backtracking in March of this year, promised us a new future that would allow everyone the leisure of venturing into alternate worlds, adopting desired identities, and connecting to the world like never before through the Metaverse. Since November last year, a completely different innovation has been shaking up the world of tech and beyond, as this technology is much more democratizable (and already democratized) than the Metaverse. As you may have easily guessed, we are referring to generative AI!