In number, with their own technical, editorial, and community-specific characteristics, it hasn't escaped anyone's notice that virtual platforms are experiencing unstoppable growth. These new territories represent opportunities not only for new editorial offerings but also for advertising. It is these new advertising opportunities that France Télévisions internal advertising agency wanted to explore and showcase through a web series: Virtual Odysseys. Ready for a direct leap to 2035?

In the context of our partnership with the Euratech incubator, France Televisions supports media founders in their start-up creation. Today we interview Nicolas Dubusse and Axel Bouffart from Play’Ads which aims at revolutionizing the advertising market through gaming. The latter are sponsored by France Télévisions Publicité (France Télévisions advertising department) represented by Thomas Luisetti (Digital strategy and Technological innovation director) who gives us his insights on Play’Ads business perspectives at the end of the article.

A short story of product placement in advertising France TV Publicité, which is pursuing its innovation strategy, launched in October, in partnership with the British start-up Mirriad, an innovative product placement offer using augmented reality technology.

Advertising is necessary to balance the budget of a media company but, for France Télévisions, the user must not be taken hostage and therefore be forced to spend long minutes on advertising which can distract him from a viewing or make him desperate, sometimes to the point of disgust.