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Expand the narrative potential and engagement of our content using virtual and augmented reality, keeping audiences at the heart of our stories
AR, VR, free access web app, fiction, documentary, animation, video games – that's what France tv StoryLab's co-productions offer. StoryLab is the immersive programs label of France Télévisions, an entity that allows you to see reality like you've never seen it before!
For almost 20 years, Roland Garros has provided France Télévisions with an ideal playground for testing the innovative uses and technologies that will shape the television of the future. This year, the Innovation Department, in partnership with the French Tennis Federation, is offering an RGLab on the theme of "Immersive Tennis and AI".
On June 29, 30 and July 1, the Salon des nouveautés en fabrication et distribution at France Télévisions took place. An event during which the France tv StoryLab was present to exhibit several of its immersive experiences: Lady Sapiens, Seven Grams, La Petite Danseuse, Biblioquête and 7 Lives. Back in video with Jeanne Marchalot, head of the France tv StoryLab, who took the opportunity to present the vision and missions.
How do you see the future of France TV?